Som, Ashok, <br/><br/>
The road to luxury :  the evolution, markets and strategies of luxury brand management / 
Ashok Som, Christian Blanckaert. 
 - 1 online resource (467 pages) :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470830048 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Luxuries--Marketing.<br/>Luxury goods industry.<br/>Brand name products--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD9999.L852  / .S66 2015eb 
<br/><br/><label>Dewey Class. No.: </label>338.47