TY  - BOOK
AU  - Som,Ashok
AU  - Blanckaert,Christian
TI  - The road to luxury: the evolution, markets and strategies of luxury brand management 
AV  - HD9999.L852 .S66 2015eb
U1  - 338.47 23
PY  - 2015///
CY  - Singapore
PB  - Wiley
KW  - Luxuries
KW  - Marketing
KW  - Luxury goods industry
KW  - Brand name products
KW  - Management
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://site.ebrary.com/lib/daystar/Doc?id=11014312
ER  -