Sutton, Kim Maya, <br/><br/>
How contemporary publishers reach out to their customers :  transition from B2B to B2C marketing in the publishing industry / 
Kim Maya Sutton. 
 - 1 online resource (87 pages) :  illustrations 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9783842811003 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publishers and publishing--Handbooks, manuals, etc.<br/>Electronic commerce--Management.<br/>Marketing--Management--Handbooks, manuals, etc.<br/>Customer relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>Z283  / .S88 2014eb