The wallet allocation rule :  winning the battle for share / 
Timothy L. Keiningham [and three others]. 
 - 1 online resource (241 pages) :  illustrations 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781119037309 (e-book) 9781119037286 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty.<br/>Customer relations--Management.<br/>Consumer behavior.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.525  / .W355 2015eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/342