TY  - BOOK
AU  - Keiningham,Timothy L.
TI  - The wallet allocation rule: winning the battle for share 
AV  - HF5415.525 .W355 2015eb
U1  - 658.8/342 23
PY  - 2015///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Customer loyalty
KW  - Customer relations
KW  - Management
KW  - Consumer behavior
KW  - Electronic books
N1  - Includes index
UR  - http://site.ebrary.com/lib/daystar/Doc?id=11022819
ER  -