Britton, Matthew, <br/><br/>
Youthnation :  building remarkable brands in a youth-driven culture / 
Matthew Britton ; foreword by Antonio Lucio. 
 - 1 online resource (321 pages) :  illustrations 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118982525 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Young adult consumers.<br/>Marketing.<br/>Advertising.<br/>Target marketing.<br/>Young adults--Attitudes.<br/>Young adults--Conduct of life.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.332.Y66  / .B758 2015eb 
<br/><br/><label>Dewey Class. No.: </label>658.8343