TY  - BOOK
AU  - Britton,Matthew
AU  - Lucio,Antonio
TI  - Youthnation: building remarkable brands in a youth-driven culture 
AV  - HF5415.332.Y66 .B758 2015eb
U1  - 658.8343 23
PY  - 2015///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Young adult consumers
KW  - Marketing
KW  - Advertising
KW  - Target marketing
KW  - Young adults
KW  - Attitudes
KW  - Conduct of life
KW  - Electronic books
N1  - Includes index
UR  - http://site.ebrary.com/lib/daystar/Doc?id=11043800
ER  -