Pike, Andy,

Origination : the geographies of brands and branding / Andy Pike. - 1 online resource (245 pages) : illustrations (some color). - RGS-IBG book series . - RGS-IBG book series. .

Includes bibliographical references and index.

9781118556399 (e-book)


Branding (Marketing)
Brand name products.
Globalization.


Electronic books.

HD69.B7 / P55 2015eb