TY  - BOOK
AU  - Pike,Andy
TI  - Origination: the geographies of brands and branding 
T2  - RGS-IBG book series
AV  - HD69.B7 P55 2015eb
PY  - 2015///
CY  - Chichester, United Kingdom
PB  - Wiley Blackwell
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Globalization
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://site.ebrary.com/lib/daystar/Doc?id=11048145
ER  -