Brand meaning management / 
edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]. 
 - First edition. 
 - 1 online resource (338 pages). 
 - Review of Marketing Research,  Volume 12  1548-6435 ; .
<br/><br/> "Emerald Books"--Cover. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781784419318 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Brand name products.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B736 2015eb 
<br/><br/><label>Dewey Class. No.: </label>658.8