Schaefer, Wolfgang, <br/><br/>
Rethinking prestige branding :  secrets of the ueber-brands / 
Wolfgang Schaefer and J. P. Kuehlwein. 
 - 1 online resource (269 pages) :  illustrations, photographs 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. One rethinking prestige branding -- Part 2. The seven secrets of ueber-brands. 
<br/><br/><label>ISBN: </label>9780749470043 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .S334 2015eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27