Rethinking prestige branding : secrets of the ueber-brands - Schaefer, Wolfgang; Kuehlwein, J. P. (London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, 2015)
Part 1. One rethinking prestige branding -- Part 2. The seven secrets of ueber-brands.
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Keywords: Branding (Marketing); Brand name products; Electronic books