TY  - BOOK
AU  - Schaefer,Wolfgang
AU  - Kuehlwein,J.P.
TI  - Rethinking prestige branding: secrets of the ueber-brands 
AV  - HF5415.1255 .S334 2015eb
U1  - 658.8/27 23
PY  - 2015///
CY  - London, England, Philadelphia, Pennsylvania, New Delhi, India
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Electronic books
N1  - Includes bibliographical references and index; Part 1. One rethinking prestige branding -- Part 2. The seven secrets of ueber-brands
UR  - http://site.ebrary.com/lib/daystar/Doc?id=11058477
ER  -