TY  - BOOK
AU  - Lim,Ming
AU  - Machado,Joana Cesar
AU  - Iglesias,Oriol
TI  - Brand, identity and corporate reputation
T2  - Marketing Intelligence & Planning,
AV  - HF5415.1255 .B736 2015eb
U1  - 658.827 23
PY  - 2015///]
CY  - [Bradford, West Yorkshire, England]
PB  - Emerald
KW  - Branding (Marketing)
KW  - Business communication
KW  - Corporate image
KW  - Corporations
KW  - Public relations
KW  - Electronic books
N1  - Includes bibliographical references
UR  - http://site.ebrary.com/lib/daystar/Doc?id=11059923
ER  -