Grigsby, Mike, <br/><br/>
Marketing analytics :  a practical guide to real marketing science / 
Mike Grigsby. 
 - 1 online resource (248 pages) :  illustrations, tables, graphs. 
 - Marketing Science Series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749474188 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .G754 2015eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/3