Managing the president's message : the White House communications operation - Kumar, Martha Joynt (Baltimore : Johns Hopkins University Press, 2007)
Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message.
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Government and the press -- United States; Press and politics -- United States; Presidents -- Press coverage -- United States; Communication -- Political aspects -- United States; Electronic books