TY  - BOOK
AU  - London,Ted
TI  - The base of the pyramid promise: building businesses with impact and scale 
AV  - HD60.5.D44 L66 2016eb
U1  - 658.4/08091724 23
PY  - 2016///]
CY  - Stanford, California
PB  - Stanford Business Books, an imprint of Stanford University Press
KW  - Social entrepreneurship
KW  - Developing countries
KW  - Industrial management
KW  - Success in business
KW  - Business planning
KW  - Markets
KW  - Poverty
KW  - Low-income consumers
KW  - Electronic books
N1  - Includes bibliographical references and index; Impact enterprise for the base of the pyramid -- Enabling business model innovation -- Building for scale -- Mutual value creation -- Creating a partnership ecosystem -- Collaborative interdependence -- Making the promise a reality
UR  - http://site.ebrary.com/lib/daystar/Doc?id=11176382
ER  -