An evaluation of the effect of service quality on customer satisfaction in medical insurance: a case of National Hospital Insurance Fund (NHIF) - Maara, Juliet Wambui (Nairobi : Daystar University, 2017)
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
Includes bibliographical references
Keywords: Customer services -- Quality control; Customer satisfaction