Mburu, Jackline Wairimu <br/><br/>
Influence of marketing promotions on lifestyle consumption by the middle class:   a case of customers of selected premium restaurants in Nairobi / 
Jackline wairimu Mburu 
 - Nairobi  Daystar University  2017 
 - xii, 87 p. 
<br/><br/> A thesis presented to the School of Business and economics in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion -- Econometric models<br/>Consumers' preferences -- Econometric models