TY  - BOOK
AU  - Mburu, Jackline Wairimu
TI  -  Influence of marketing promotions on lifestyle consumption by the middle class: : a case of customers of selected premium restaurants in Nairobi 
PY  - 2017///
CY  - Nairobi
PB  - Daystar University
KW  - Sales promotion -- Econometric models
KW  - Consumers' preferences -- Econometric models
N1  - A thesis presented to the School of Business and economics in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing; Includes bibliographical references
ER  -