TY  - BOOK
AU  - Mureithi, Eva Sheila Karimi
TI  - Effect of marketing strategies on competitive advantage in the banking industry: : a case of Cooperative Bank Limited 
PY  - 2017///
CY  - Nairobi
PB  - Daystar University
KW  - Marketing
KW  - Management
KW  - Competition
N1  - A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing; Includes bibliographical references
ER  -