TY  - BOOK
AU  - Irankunda, Annie
TI  - The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya: a case of Dotsavvy limited 
PY  - 2017///
CY  - Nairobi
PB  - Daystar University
KW  - Internet marketing
KW  - Social media
KW  - Branding (Marketing)
N1  - A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing; Includes bibliographical references
ER  -