TY  - BOOK
AU  - Rice,Ronald E.
AU  - Atkin,Charles K.
TI  - Public communication campaigns
SN  - 9781412987707 (pbk.)
AV  - HM1226 .P83 2013
U1  - 659 23
PY  - 2013///
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - Publicity
KW  - Advertising, Public service
KW  - Public relations
KW  - Advocacy advertising
N1  - Includes bibliographical references and index; Overview and history; Theory and principles of public communication campaigns; Charles K. Atkin, Ronald E. Rice --; Public communication campaigns : the American experience; William Paisley, Charles K. Atkin --; Why can't we sell human rights like we sell soap?; Robert C. Hornik --; Design and evaluation; Guidelines for formative evaluation research in campaign design; Charles K. Atkin. Vicki Freimuth --; Systems based evaluation planning model for health communication campaigns in developing countries; Ronald E. Rice, Dennis Foote --; Evaluating communication campaigns; Thomas V. Valente, Patchareeya P. Kwan --; Communication campaign effectiveness and effects : some critical distinctions; Charles T. Salmon, Lisa Murray-Johnson --; How effective are mediated health campaigns? A synthesis of meta analyses; Leslie B. Snyder, Jessica M. LaCroix --; Theory foundations; McGuire's classic input output framework for constructing persuasive messages; William J. McGuire --; Sense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively; Brenda Dervin, Lois Foreman-Wernet --; Inducing fear as a public communication strategy; Marco C. Yzer, Brian G. Southwell, Michael T. Stephenson --; Truth in advertising : social norms marketing campaigns to reduce college student drinking; William Dejong, Sandi W. Smith --; Applying theory and evaluation; Go Sun Smart campaign : achieving individual and organizational change for occupational sun protection; David B. Buller ... [et.al] --; Mass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults; Philip C. Palmgreen, Seth M. Noar, Rick S. Zimmerman --; Public communication campaigns to promote organ donation : theory, design, and implementation; Susan E. Morgan --; Transdisciplinary approaches for twenty first century ocean sustainability communication; Ronald E. Rice, Julie A. Robinson --; Sociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi; Rajiv M. Rimal, Rupali Limaye --; Corporate social responsibility campaigns : what do they tell us about organization public relationships?; Maureen Taylor --; Designing digital games, social media, and mobile technologies to motivate and support health behavior change; Debra A. Lieberman --; Community partnership strategies in health campaigns; Neil Bracht, Ronald E. Rice --; Closing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa; D. Lawrence Kincaid ... [et.al] --; Rising tide of entertainment education in communication campaigns; Arvind Singhal, Hua Wang, Everett M. Rogers --; Putting policy into health communication : the role of media advocacy; Lori Dorfman, Lawrence Wallack
ER  -