Odhiambo, Alex Otieno <br/><br/>
The role of strategic marketing in enhancing sustainable competitiveness in the marketplace:  a case of selected branches of National Bank, Nairobi, Kenya / 
Alex Otieno Odhiambo 
 - Nairobi :  Daystar University,  2015 
 - xi, 95 p. 
<br/><br/> A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Competition