TY  - BOOK
AU  - Odhiambo, Alex Otieno
TI  - The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: a case of selected branches of National Bank, Nairobi, Kenya 
PY  - 2015///
CY  - Nairobi
PB  - Daystar University
KW  - Marketing
KW  - Management
KW  - Competition
N1  - A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing; Includes bibliographical references
ER  -