Odhiambo, Alex Otieno <br/><br/>
The role of strategic marketing in enhancing sustainable competitiveness in the marketing place:    a case of selected branches of national bank, Nairobi, Kenya 
Alex Otieno Adhiambo 
 - Nairobi  Daystar University  2017 
 - xi, 95 p. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market competitiveness--Banks--Kenya<br/> Competition --strategic markets---Banks--Kenya