TY  - BOOK
AU  - Odhiambo, Alex Otieno
TI  - The role of strategic marketing in enhancing sustainable competitiveness in the marketing place: :  a case of selected branches of national bank, Nairobi, Kenya
PY  - 2017///
CY  - Nairobi
PB  - Daystar University
KW  - Market competitiveness--Banks
KW  - Kenya
KW  -  Competition --strategic markets---Banks
N1  - Includes bibliographical references
ER  -