TY  - BOOK
AU  - Everett,Robert F.
ED  - ebrary, Inc.
TI  - The entrepreneur's guide to marketing
T2  - The entrepreneur's guide,
AV  - HF5415.13 .E896 2009eb
U1  - 658.8 22
PY  - 2009///
CY  - Westport, Conn.
PB  - Praeger
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Small business marketing
KW  - Sales management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10323588
ER  -