Renz, Byron B.  1935- <br/><br/>
Our own worst enemy as protector of ourselves  stereotypes, schemas, and typifications as integral elements in the persuasive process /  [electronic resource] : 
Byron B. Renz. 
 - Lanham, Md. :  University Press of America, Inc.,  2010. 
 - xiii, 163 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2010. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Rhetoric)<br/>Mass media and propaganda.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>P301.5.P47  / R46 2010eb