Franchising dreams the lure of entrepreneurship in America - Birkeland, Peter M.; ebrary, Inc. (Chicago : University of Chicago Press, 2002)
Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
Includes bibliographical references and index.
Electronic reproduction.
Keywords: Franchises (Retail trade) -- United States -- Management; New business enterprises -- United States -- Management; Entrepreneurship -- United States; Franchises (Retail trade) -- United States -- Case studies; Electronic books