O'Leary, Steve.

Small business smarts building buzz with social media / [electronic resource] : Steve O'Leary, Kim Sheehan, and Sterling Lentz. - Santa Barbara, Calif. : Praeger, c2011. - xiv, 184 p.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Internet marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
Customer relations--Technological innovations.
Small business marketing.


Electronic books.

HF5415.1265 / .O44 2011eb

658.8/72