Small business smarts building buzz with social media / [electronic resource] :
Steve O'Leary, Kim Sheehan, and Sterling Lentz.
- Santa Barbara, Calif. : Praeger, c2011.
- xiv, 184 p.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Internet marketing. Social media--Economic aspects. Online social networks--Economic aspects. Customer relations--Technological innovations. Small business marketing.