Adubato, Steve. <br/><br/>
You are the brand  [electronic resource] / 
Steve Adubato. 
 - New Brunswick, NJ :  Rutgers University Press,  c2011. 
 - xiv, 234 p. 
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Branding (Marketing)--Case studies.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .A38 2011eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27