TY  - BOOK
AU  - Wind,Yoram
AU  - Hays,Catharine
TI  - Beyond advertising: creating value through all customer touchpoints 
AV  - HF5823 .W546 2015eb
U1  - 659.1 23
PY  - 2016///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Advertising
KW  - Communication in marketing
KW  - Customer relations
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://site.ebrary.com/lib/daystar/Doc?id=11202661
ER  -