Mahoney, L. Meghan,

Strategic social media : from marketing to social change / L. Meghan Mahoney and Tang Tang. - 1 online resource (360 pages) : illustrations (some color)

Includes bibliographical references and index.

9781118556948 (e-book)


Internet marketing.
Social media--Economic aspects.
Social change.


Electronic books.

HF5415.1265 / .M34 2017eb