Peppers, Don, <br/><br/>
Managing customer experience and relationships :  a strategic framework / 
Don Peppers, Martha Rogers. 
 - Third edition. 
 - 1 online resource (627 pages) 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>9781119239826 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Consumers' preferences.<br/>Relationship marketing.<br/>Information storage and retrieval systems--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .P458 2017eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/12