Doyle, Peter. <br/><br/>
Marketing Management and Strategy / 
by. Peter Doyle. 
 - 3rd ed. 
 - Harlow,England :  Prentice Hall,  c2002. 
 - xviii, 446  p. :  ill. 
<br/><br/> Marketing Management and Strategy. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273651501 
<br/><br/><label>LC Class. No.: </label>HF5415  / .D753