Katz, Elihu,  1926-. <br/><br/>
Personal influence :  the part played by people in the flow of mass communications / 
by Elihu Katz and Paul F. Lazarsfeld. With a foreword by Elmo Roper. 
 - Glencoe, Ill. :  Free Press,  c1955. 
 - xx, 400 p. :  diagrs., forms, tables. ;  22 cm. 
 - Foundations of communications research .
<br/><br/> "A report of the Bureau of Applied Social Research, Columbia University.". 
<br/><br/>Bibliography: p. 381-393. 
<br/><br/><label>LCCN: </label>55007334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Public opinion.
<br/><br/><label>LC Class. No.: </label>HM261  HM261  HM261  / .K27  / .K36  / .K36 
<br/><br/><label>Dewey Class. No.: </label>301.154  301.152*