TY  - BOOK
AU  - Lee,Monlee
AU  - Johnson,Carla
TI  - Principles of marketing: a global perspective 
SN  - 0789006154
AV  - HF5821 L35
PY  - 1999///
CY  - New York
PB  - The Howarth Press
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -