TY - BOOK AU - Gattiker,Urs E. TI - Social media audits: achieving deep impact without sacrificing the bottom line T2 - Chandos Social Media Series, AV - HM742 .G388 2014eb U1 - 302.231 23 PY - 2014/// CY - Oxford, England PB - Chandos Publishing KW - Social media KW - Auditing KW - Internet marketing KW - Benchmarking (Management) KW - Electronic books N1 - Includes bibliographical references at the end of each chapters and index UR - http://site.ebrary.com/lib/daystar/Doc?id=10859810 ER -