TY - BOOK AU - Milne,George R. TI - Digital privacy in the marketplace: perspectives on the information exchange T2 - Digital and social media marketing and advertising collection, SN - 9781606498491 AV - TK5105.875.I57 M553 2015 U1 - 004.678 23 PY - 2015/// CY - New York, New York (222 East 46th Street, New York, NY 10017) PB - Business Expert Press KW - Internet KW - Access control KW - Teleshopping KW - Computer security KW - Data protection KW - Privacy KW - Information Exchange KW - Technology KW - Privacy Harms and Protections KW - Future of Privacy N1 - Includes bibliographical references (pages 155-172) and index; 1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index; Access restricted to authorized users and institutions; Also available in print N2 - This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy UR - http://site.ebrary.com/lib/daystar/Doc?id=11007937 ER -