TY  - BOOK
AU  - Cowles,Ernest L.
AU  - Nelson,Edward
TI  - An introduction to survey research
T2  - Quantitative approaches to decision making collection,
SN  - 9781606498194
AV  - HM538 .C685 2015
U1  - 300.723 23
PY  - 2015///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Social surveys
KW  - ethical issues
KW  - internet surveys
KW  - interviewer training
KW  - mailed surveys
KW  - mixed-mode surveys
KW  - sampling, survey
KW  - survey construction
KW  - telephone surveys
KW  - web surveys
N1  - Includes bibliographical references (pages 181-191) and index; 1. Introduction -- 2. Probability sampling -- 3. Total survey error -- 4. Factors to consider when thinking about surveys -- 5. Modes of survey delivery -- 6. Writing good questions -- 7. Carrying out the survey -- 8. Presenting survey results -- Notes -- References -- Index; Access restricted to authorized users and institutions; Also available in print
N2  - This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics
UR  - http://site.ebrary.com/lib/daystar/Doc?id=11022271
ER  -