TY  - BOOK
AU  - Kurokawa,Toshiaki
TI  - Service design and delivery: how design thinking can innovate business and add value to society 
T2  - Service systems and innovations in business and society collection,
SN  - 9781606497852
AV  - HD9980.5 .K877 2015
U1  - 658 23
PY  - 2015///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Service industries
KW  - Management
KW  - Design
KW  - case study
KW  - design thinking
KW  - design thinking mindset
KW  - design thinking toolkits
KW  - IDEO
KW  - Playbook for Strategic Foresight and Innovation
KW  - prototyping
KW  - service delivery
KW  - service design
KW  - service evaluation
KW  - service science
KW  - societal approach
N1  - Includes bibliographical references (pages 85-86) and index; 1. Introduction -- 2. Design thinking approach -- 3. Societal approach -- 4. Intermezzo, looking back at what you have learned -- 5. Prototyping and work-out of your service -- 6. Case studies -- 7. Summary and conclusions -- References -- Index; Access restricted to authorized users and institutions; Also available in print
N2  - This book explains the design thinking approach both for designing new services and delivering the services. This approach itself can be applied to areas other than pure services, because it contains the innovative and intrinsic ingredients that can be applied to any human activity. Chapter 1 introduces mindset and preparation for service design. Introduction on design thinking and design thinking toolkits are provided in Chapter 2, which you can try in your service. Both IDEO's Design Thinking for Educators Toolkit and Innovation Leadership Board's Playbook for Strategic Foresight and Innovation are discussed in detail. Chapter 3 provides a societal approach which is often neglected in the service design. A short break is provided at Chapter 4, entitled "Intermezzo," summarizing the contents of preceding chapters and presenting additional and refreshing perspectives on service design with the design thinking approach. Prototyping and testing the service design is the theme of Chapter 5. Chapter 6 provides some case studies so that you can check what you have learned. I picked up real cases from local areas. In Chapter 7, we summarize the contents of this book. The summary and conclusion can be used as a quick reference for the contents of the book
UR  - http://site.ebrary.com/lib/daystar/Doc?id=11085712
ER  -