Pelsmacker, Patrick De. <br/><br/>
Marketing communications :  a European perspective / 
by Patrick De Pelsmacker. 
 - 2nd ed. 
 - Harlow, England :  Prentice Hall,  c2004. 
 - xv, 578  p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0237685007 
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .P45