TY  - BOOK
AU  - Pelsmacker,Patrick De
AU  - Bergh,Joeri Van den
AU  - Geuens,Maggie
TI  - Marketing communications: a European perspective 
SN  - 0237685007
AV  - HF5415.123 .P45
PY  - 2004///
CY  - Harlow, England
PB  - Prentice Hall
N1  - Includes bibliographical references and index
ER  -