TY  - BOOK
AU  - Marburger,Daniel R.
TI  - Innovative pricing strategies to increase profits
T2  - Economics collection,
SN  - 9781631573705
AV  - HF5416.5 .M275 2015
U1  - 658.816 23
PY  - 2015///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Pricing
KW  - Open price system
KW  - Internet auctions
KW  - Bundling
KW  - common value auction
KW  - consumer surplus
KW  - Dutch auction
KW  - dynamic pricing
KW  - e-commerce
KW  - English auction
KW  - first-price sealed bid auction
KW  - online auctions
KW  - peak-load pricing
KW  - price discrimination
KW  - price elasticity
KW  - price penetration
KW  - price skimming
KW  - pricing
KW  - private value auction
KW  - quality choices
KW  - quantity discounts
KW  - reference price
KW  - Robinson- Patman Act
KW  - second-price sealed bid auction
KW  - surge pricing
KW  - two-part tariffs
KW  - tying
KW  - winner's curse
N1  - Includes bibliographical references (pages 137-144) and index; Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index; Access restricted to authorized users and institutions; Also available in print
N2  - The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions
UR  - http://site.ebrary.com/lib/daystar/Doc?id=11129158
ER  -