Mungai, Rebecah <br/><br/>
The role of celebrity endorsement on consumer brand preference :  a case of Daystar university students on Nairobi, Kenya / 
by Rebecah Mungai 
 - Nairobi:  Daystar University,  2015 
 - xiii, 66 p. 
<br/><br/> A thesis submitted to the School of Business and Economics of Daystar University in partial fulfilment of the requirements for the degree of Master of Business Administration in Marketing. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Brand choice--Psychological aspects