TY  - BOOK
AU  - Batra,Rajeev
AU  - Aaker,David A.,join author
AU  - Myers,John G.,join author
TI  - Advertising management
SN  - 0133057151
AV  - HF5823 A13
PY  - 1996///
CY  - New Jersey
PB  - Prentice Hall
N1  - Includes index
ER  -