Mathenge, Susan Nyakiere <br/><br/>
An assessment of the role of brand management strategies in customer retention in the media industry in Kenya:  a case study of Nation Media Group Limited / 
Susan Nyakiere Mathenge / 
 - Nairobi  Daystar University  2012 
 - xi, 102 p.  ill. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Management<br/>Broadcasting--Management