TY  - BOOK
AU  - Mathenge, Susan Nyakiere
TI  - An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: a case study of Nation Media Group Limited 
PY  - 2012///
CY  - Nairobi
PB  - Daystar University
KW  - Branding (Marketing)
KW  - Brand name products--Management
KW  - Broadcasting--Management
N1  - Includes bibliographical references
ER  -