Matingi, Ireen Mueni <br/><br/>
Marketing strategies adopted by generic and original drugs companies in an effort to attain strategic competitiveness:  a study of Mombasa / 
Ireen Mueni Matingi 
 - Nairobi  Daystar University  2013 
 - xii, 102 p. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical industry<br/>Drugs -- Marketing<br/>Drug Industry